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Agile Brands Break Through

June 29, 2016 —

Agile Brands Break Through

Agile Brands are the New Norm More than ever before, people expect brands to evolve around their needs, anticipate their desires, and cater to the ways they want to connect with the world. The expectation to keep up with market innovations and business trends translates into a demand for agile brands. Customer behavior is always shifting, and values are changing faster than most companies can keep up with. Consequently, people dismiss brand communications that are behind the consumer curve. For businesses, this mean it’s often hard to keep up. Fittingly, Wired calls this an ear of...
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High-Growth Software Firm Looking to Accelerate Business Quickly

June 2, 2016 —

High-Growth Software Firm Looking to Accelerate Business Quickly

Metal Toad: a high-growth business needed to be aligned to create maximum impact Metal Toad is a successful, high-growth software business with a highly regarded reputation and big ambitions. As technology consultants, Metal Toad works to modernize businesses by building strategic applications for clients like Sony, Cisco, PBS, Verizon Wireless, and ABC. When they came to Emotive Brand for help, the management team was at a crossroads. As often happens in the midst of a boom, an enthusiasm for growth left the business pursuing too many diverse initiatives. They needed to quickly realign and...
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