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employee engagement

Going Beyond The Numbers of Employee Engagement

January 5, 2014 —

Going Beyond The Numbers of Employee Engagement

We were reminded about the sign Albert Einstein had hanging in his office: “Not everything that counts can be counted, and not everything that can be counted counts.” We’re not here to say that the measurable dynamics of employee engagement don’t count. But we do believe that what really counts in employee engagement can’t really be counted. That’s because employees are inevitably driven by how they feel. There’s nothing strange in that; all rational thought and action is driven by emotions. So what drives how employees feel? More important, what...
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Why Recruits Say, “No Thanks”

November 13, 2013 —

Why Recruits Say, “No Thanks”

I came across an interesting article on recruiter.com the other day entitled, “7 reasons I’ll turn down a job after interviewing with you”. Two caught my eye: 1. You’re too negative – If you’re bad-mouthing the company, other employees, your workload, or even yourself, then chances are slim that I’ll come on board as your newest employee. Why? Because negativity is toxic. It tells me that morale is low and that you don’t enjoy your job. I recognize it’s possible that you’re just having a bad day, but it’s just too big of a risk to take. 5. You don’t tell me...
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How Leading Companies are Winning Through Meaningful Brand Strategies: The Employee’s Perspective

November 7, 2013 —

How Leading Companies are Winning Through Meaningful Brand Strategies: The Employee’s Perspective

According to Gallup’s 2013 State of the American Workplace study, “in 2010, 28% of American workers were engaged. 
By the end of 2012, as the U.S. inched toward a modest recovery, that number increased slightly to 30%, matching the 
all-time high since Gallup began tracking the employee engagement levels of the U.S. working population in 2000.” “These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their workplaces and less likely to be productive. Currently, 52% of workers are not engaged, and worse,...
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How Clear Is Your Business Vision to the People on the Ground?

May 9, 2013 —

How Clear Is Your Business Vision to the People on the Ground?

In the hallowed halls of the C-Suite, your business vision seems clear. But down on the street, in the halls, in the meeting rooms, in the labs, in the factories, in the warehouses, at the desks, and around the water cooler, your vision is hard to see. What else would explain why your organization is failing to keep up with the competition, why customers are going elsewhere, why it is getting harder and harder to hire good people, and why investors are starting to fidget? What can you do to make your vision crystal clear – and actionable? It could be that your “C-Suite ready”...
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Employees Love Brands That Truly Matter

June 2, 2012 —

Employees Love Brands That Truly Matter

Brands that truly matter It’s amazing how a focus on emotion and meaning can change the way employees approach their work. They feel like doing more. Employees are eager, motivated and driven. They wake up looking forward to their work day, and return home feeling a sense of purposeful accomplishment. They care more for one another. The workplace is civil, considerate and supportive. Employees are empathetic and compassionate about their bosses, their peers, their reports and everyone in the business. They work better together. Employees are more open to collaboration, teamwork and sharing....
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