Topics

emotive brand

The Meaningful Workplace – Help Them Create Good

August 13, 2014 —

The Meaningful Workplace – Help Them Create Good

Disillusioned by the age of conspicuous consumption, worried by the state of the planet and its people, rocked by war, corruption and financial crises, and immersed in a swirl of information, news, opinion, and gossip, people are searching for meaning in their lives. Today they feel a need to align with people, ideas and companies that make them feel they’re part of something bigger than themselves. People are seeking a sense of purpose, a reason for being and the answer to the questions, “Why is this good?” Today their idea of “good” is shaped by an increased awareness of their own needs,...
Read more >
Why Brand Strategy Needs to Start in the C-Suite

July 1, 2014 —

Why Brand Strategy Needs to Start in the C-Suite

For brand strategies to have any real traction, they need to be born – at least in spirit – in the C-suite. Here are three reasons why: 1.  Capture and reflect vision The leadership team sets the vision for the enterprise. This vision informs the tone and spirit of the brand strategy. 2.  Engage senior management ownership A new brand strategy is a moment of transformation for the company. As active participants in the development of the brand strategy, senior leadership takes an ownership position in this change process. 3.  Signal senior management buy-in When it is well known...
Read more >
San Francisco Brand Strategy Firm Celebrates Anniversary

March 19, 2014 —

San Francisco Brand Strategy Firm Celebrates Anniversary

This month San Francisco Brand Strategy firm, Emotive Brand celebrated our fifth birthday. We wanted to say THANK YOU to each and every customer, prospect, partner, friend and everyone who shares our beliefs about how to help brands matter more! We started Emotive Brand as a way to approach brand strategy in a different way. • To help transform how brands reach out to people. • To encourage our clients to embrace the idea of Purpose Beyond Profit. • To push the belief that emotionally meaningful brands drive business results. Five years later, it is gratifying to see research by Deloitte,...
Read more >
Is Your B2B Brand Feeling Crowded In By Competition?

September 9, 2013 —

Is Your B2B Brand Feeling Crowded In By Competition?

Many B2B brands find themselves victims of intense competition, growing commoditization and confusion about how to make the best use of branding. If your brand is just a set of superficial marks, colors and trademarked words, the pressure is sure to crush it to smithereens. However, if your brand is built from empathy, purpose and emotion, it stands a fighting chance to stand out, get noticed and be seen as emotionally important. After all, as the owner of an emotionally meaningful B2B brand, your business will stand out from the crowd, its presence will transform any perception of...
Read more >