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emotive brand

Co-Founders On Brand Strategy Today

October 28, 2016 —

Co-Founders On Brand Strategy Today

Co-founders, Bella Banbury and Tracy Lloyd, weigh in on what matters in brand strategy today. It’s important to remember that, in the end, the age-old question is always the same. Client needs all come down to “How do we differentiate our brand?” It’s just the way people ask the question and the way we answer the question that evolves. Here’s what we’ve been seeing more specifically in the market: 1.Heightened attention around data security: Since 2016 was all about using data, now it’s all about safely storing and accessing that data. Gartner predicts that by 2018, 50% of business ethics...
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Companies with a Culture of Health Outperform

August 16, 2016 —

Companies with a Culture of Health Outperform

A Culture of Health Can Fuel Your Business At Emotive Brand, we understand first-hand that a culture of health leads to a high performing brand and business. As a result, we embed eating healthy, living an active and safe lifestyle, and proactively managing levels of stress and overall wellness into the way we do business. It’s who we are. And we know this impacts our workplace environment, our brand, and our business. Why’s that? In the end, healthy, safe, energized people are more able to do their work. In fact, studies indicate that companies that focus on the well-being and safety of...
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Building a Meaningful Workplace Culture

February 25, 2016 —

Building a Meaningful Workplace Culture

Sixth in a series on workplace culture “If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.” – Albert Einstein A business’ fate is determined in large part by its culture. A business culture is the reality created by how people act, react, and interact with each other based on their attitudes, beliefs, and ambitions. The most damaging business cultures are those in which aggression, neglect, and punishment leave employees feeling they have no reason to commit their energies and skills, share their ideas, or help the company advance....
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How I See Our Culture – David Ogilvy

October 27, 2015 —

How I See Our Culture – David Ogilvy

I worked for Ogilvy and Mather for nine years. At the beginning of my time there, it was still a privately-held company – though within a few years of my tenure, it was absorbed (and changed forever) by WPP. I came across this piece written by David Ogilvy (whom I had the pleasure of meeting once), about the culture of Ogilvy back in the day. I think all leaders should use it as a culture check-list for their companies. From The Unpublished David Ogilvy. Here is how I see our culture. A NICE PLACE TO WORK Some of our people spend their entire working lives in our agency. We do our damnedest...
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Brand Strategy: Why Are Purpose and Feelings so Important Now?

October 2, 2014 —

Brand Strategy: Why Are Purpose and Feelings so Important Now?

Brand Strategy: Why are purpose and feelings so important now? An emotive brand is the persona-driven presence and experience of an organization that has proactively decided to orient itself around a meaningful and purposeful promise. Such brands do so with the intent of emotionally connecting to people on a deep level, by addressing core human needs. Most significant, an emotive brand strives to forge these attitude and behavior changing connections both inside and outside their organizations. To summarize, an emotive brand is:  – Proactively meaningful across all its actions  –...
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