Emotive design is a component of emotive branding that engages people in a focused way that strives to evoke the specific feelings the brand seeks to own.
Using color, lines, shape, form, texture, light – and nothingness – designers create both passive and interactive experiences that resonant with the brand’s emotional space.
Emotive design is not overtly emotional design. Operating at a subtle and subconscious level, these design cues work to reinforce and enhance other dimensions of the way people interact with the brand.
