creative design

Emotional Design We recently came across an older, but interesting article about the use of emotion in design. The piece takes us through the premises of two books on website user interface design, “Emotional Design” by Don Norman, and “Designing for Emotion” by Aaron Walter. We were drawn to this recap of Norman’s 3-level approach to creative design: The visceral level – the appearance of a design The behavioral level – how the product works The reflective level – the long-term impact of the design By combining these three levels in the right...