Do You Guys Do Messaging?
Do You Guys Do Messaging? When clients ask us to share our ‘typical’ brand strategy process, we are careful to respond that there is no typical process as all client needs truly are different. The right-for-this-client scope of work comes as a result of a deep process of inquiry into our clients’ circumstances, budget tolerance, depth and expertise of team, and an assessment of what we think they will need to really make their brand perform in the market. Invariably, the question comes, “what about messaging, do you guys do that?” Indeed, what about messaging? A classic component of the...
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