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Do You Guys Do Messaging?

February 25, 2020 —

Do You Guys Do Messaging?

Do You Guys Do Messaging? When clients ask us to share our ‘typical’ brand strategy process, we are careful to respond that there is no typical process as all client needs truly are different. The right-for-this-client scope of work comes as a result of a deep process of inquiry into our clients’ circumstances, budget tolerance, depth and expertise of team, and an assessment of what we think they will need to really make their brand perform in the market. Invariably, the question comes, “what about messaging, do you guys do that?” Indeed, what about messaging? A classic component of the...
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The Next Frontier for Employer Brands: Healthy Behavior Change

February 27, 2018 —

The Next Frontier for Employer Brands: Healthy Behavior Change

At Emotive Brand, we’ve seen a jump over the last year in clients seeking help with employee behavior change. Better brand behavior isn’t the focus. Instead, organizations are actually trying to help their people live happier and healthier work and personal lives. It’s exciting to see companies living out their employer brands through a greater commitment to their people, and to see them authentically rewarded with more trust and loyalty. Several trends have brought us to this point, starting with greater competitiveness in recruiting – especially in Silicon Valley, which seems to be...
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