business transformation

One of the big themes for business is constant change — transformation. With globalization making markets more volatile and cross-border financial flows making bondholders and investors more powerful, companies have to keep evolving to keep up. So they change their business model or their brand strategy. If they keep doing the old things, they do them in new ways. Or they do entirely new things in ways that haven’t been invented yet. For our parents, IBM was a computer company. For us, it’s a consulting company. Time Warner was a media company; now it’s a content company after selling...