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brand

Brands That Celebrate Beautiful Human Values Enjoy Well-Earned Respect

April 10, 2014 —

Brands That Celebrate Beautiful Human Values Enjoy Well-Earned Respect

Steve Fuller of The House agency in Bath, UK kindly told us about this fantastic video about the rewards of giving. Steve demonstrated generosity by sharing it with us, we are doing the same with you, and now we hope you do it as well with everyone you know and love! And while you’re doing that, think about how your brand could contribute to the social good by promoting human values in lovely ways like this. Thanks Steve! To view “Unsung Hero” please click the following link: https://youtu.be/uaWA2GbcnJU Want a more emotive brand? Learn more here....
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Why Do Startups Have Prehistoric Ideas About Branding?

March 25, 2014 —

Why Do Startups Have Prehistoric Ideas About Branding?

Startup Brand Strategy One of the ironies of today’s world is that the leaders of the most innovative startups have the least innovative ideas about what it takes to create a brand and the value of investing in startup brand strategy. The fact is, logos and messages don’t make a brand. At least, they won’t make a brand that will thrive in the world today. Studies prove, and we are talking about a lot of research here — People (as in your customers, prospects, employees, partners and investors) are all looking for more from brands when they invest time and money. They...
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The Power of Brands Doing Good

March 19, 2014 —

The Power of Brands Doing Good

One has to applaud how the Dove brand, under the guidance of Ogilvy & Mather, has become a vivid example of emotionally meaningful branding. They seized a fertile ground – women’s insecurity about their own bodies – and, rather than exploiting it as the industry typically does, set out to do something about it. In this brilliant film, Dove reveals two drawings by a forensic detective to each woman featured. The first is a drawing based on how the woman described herself to the detective. The second shows the drawing the detective drew of the woman, based on how another person described...
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Releasing The Pent Up Meaning Within Brands

January 8, 2014 —

Releasing The Pent Up Meaning Within Brands

One of the joys we have in our work is watching as our clients, who run highly successful companies, are surprised and delighted to see how their brands can matter more to people. We’re not in the business of creating illusions. We dig deep into our client’s business to uncover “meaningful truths” that are already operating below the surface. By shedding light on the rational and emotional value of these truths, we are able to show our clients just how much they can matter to people on both a rational and emotional level. What is most interesting to us is how our...
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What Is Your Brand’s Future State?

December 10, 2013 —

What Is Your Brand’s Future State?

Why talk about the future state of your brand? Look ahead and dream about what would make your brand a kick-ass success. Now start planning for it. What if you could turn the clock back 5 years? Thinking about the state of your brand and business today, what would you have done to make your brand either stronger today, or more fit for the future it faces? If we had this magical power, we would be able to go back and pull the strings, turn the dials, and change the gears of our complex brand workings. With the power of hindsight, we’d be able to avert many of the business problems that plague...
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