Topics

brand promise

Why We Love the Power of Inspiration

February 8, 2012 —

Why We Love the Power of Inspiration

One of our greatest pleasures comes from unveiling to our clients something they’ve never seen before: the meaning and emotional power that’s been hidden within their brand. When our clients suddenly see their business as a purposeful, emotive and gratifying force in the world – when they see it can hold a “meaningful position” in the hearts and minds of people – their eyes open wide, their pulses quicken and their imaginations ignite with possibilities. But, for us, the most gratifying aspect of our work will come as our clients bring the power of their “brand...
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What Makes People Want to Work (or Not) for Your Brand?

May 31, 2011 —

What Makes People Want to Work (or Not) for Your Brand?

Every brand faces two employee challenges: Recruiting the best people Engaging their employees Brands that have no clearly stated brand promise and no hint of a noble ambition lack the magnetic power to attract and engage people. Brands that register “neutral” (or worse) on the feelings dial lack the energy to motivate, align and inspire people. So, how do you bring magnetic energy to your brand’s recruitment and employee engagement activities? Before you start thinking of posters, campaigns, incentives, websites, films, activities and all the other expected tools, consider...
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Strong Brands Give Employees an Idea to Rally Around

May 24, 2011 —

Strong Brands Give Employees an Idea to Rally Around

  How to give employees something to believe in Take a moment to think about the employees working for your brand right now: They are in elevators, at desks, in conference rooms,  in home offices,  on the phone. They are in cars, on planes, in taxis, on a teleconference. They are closing deals, answering questions, presenting ideas, pitching prospects, processing orders, producing goods, answering phones, inventing products, serving customers, designing packaging, building factories, budgeting projects, balancing the books, convincing investors, meeting community leaders, hiring...
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