# Emotive Brand: Brand Strategy \& Design Firm

> We help visionary leaders differentiate, build belief, fuel growth, shift culture, and pursue possibilities others don’t see\.

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## Pages
- [Contact](https://emotivebrand.com/contact/)
- [Terms of Service](https://emotivebrand.com/terms-of-service/)
- [Privacy Policy](https://emotivebrand.com/privacy/)
- [Services](https://emotivebrand.com/services/)
- [Work](https://emotivebrand.com/work/)
- [People](https://emotivebrand.com/people/)

## Posts
- [How to Launch a New Brand Category](https://emotivebrand.com/launching-new-brand-category/)
- [Brand Positioning: Why Now?](https://emotivebrand.com/reasons-to-invest-in-brand-positioning/)
- [Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer](https://emotivebrand.com/b2b-customer-centricity/)
- [Business Imperative: Socializing Strategy](https://emotivebrand.com/socializing-strategy/)
- [B2B Brands Can Be Emotive and Should Be\!](https://emotivebrand.com/b2b-tech-and-ai-brands-can-be-emotive/): \<p\>We were talking with someone the other week about emotive branding and they said, "Sounds great for consumer brands, but I can't see it working for a B2B brand\." Well, we begged to differ\! Indeed, we believe B2B brands have tremendous opportunitites to differentiate and grow their businesses based on an emotive proposition\.\</p\>

## Services
- [Brand Strategy](https://emotivebrand.com/services/brand-strategy/)
- [B2B Tech Positioning](https://emotivebrand.com/services/b2b-tech-positioning/)
- [Strategic Narratives](https://emotivebrand.com/services/strategic-narratives/)
- [Visual Identity](https://emotivebrand.com/services/visual-identity/)
- [Verbal Identity](https://emotivebrand.com/services/verbal-identity/)

## Work Listings
- [Analytic Partners](https://emotivebrand.com/work-listing/analytic-partners/)
- [Lookout](https://emotivebrand.com/work-listing/lookout/)
- [Crowdbotics](https://emotivebrand.com/work-listing/crowdbotics/)
- [Marqeta](https://emotivebrand.com/work-listing/marqeta/)
- [Agiloft](https://emotivebrand.com/work-listing/agiloft/)

## Team Members
- [Robert Saywitz](https://emotivebrand.com/team-member/robert-saywitz/)
- [Tracy Lloyd](https://emotivebrand.com/team-member/tracy-lloyd/)
- [Caren Williams](https://emotivebrand.com/team-member/53493/)
- [Christine Summers](https://emotivebrand.com/team-member/christine-summers/)
- [Joanna Schull](https://emotivebrand.com/team-member/joanna-schull/)

## White Papers
- [Meaningful Brands: \<span\>Purpose Beyond Profit\</span\>](https://emotivebrand.com/white-paper/purpose-beyond-profit/)
- [Building a Category: \<span\>A Brand Category Creation Strategy for Success\</span\>](https://emotivebrand.com/white-paper/category-creation/)
- [The Transformation Agenda for Visionary Leaders: \<span\>From Ambition to Impact\</span\>](https://emotivebrand.com/white-paper/the-transformation-agenda/)
- [Become Meaningfully Emotive: \<span\>Five Reasons Why It Matters for B2B Brands\</span\>](https://emotivebrand.com/white-paper/five-reasons-why-b2b-brands-should-become-meaningfully-emotive/)
- [The Meaning Gap: \<span\>What It Means to Your Business\</span\>](https://emotivebrand.com/white-paper/the-meaning-gap-what-it-means-to-your-business/)

## Work
- [BAL](https://emotivebrand.com/work/bal/)
- [Lookout](https://emotivebrand.com/work/lookout/)
- [Crowdbotics](https://emotivebrand.com/work/crowdbotics/)
- [Marqeta](https://emotivebrand.com/work/marqeta/)
- [Agiloft](https://emotivebrand.com/work/agiloft/)

## Optional
- [Sitemap index](https://emotivebrand.com/sitemap_index.xml)