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Blog Posts by Sara Gaviser Leslie

The Right Ad, Just When you Need It: Talking “Moment Marketing” with Randy Wootton

December 5, 2017 —

The Right Ad, Just When you Need It: Talking “Moment Marketing” with Randy Wootton

Randy Wootton and Moment Marketing  Continuing our Emotive Brand expert series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else – and how that expertise can be used to embolden your brand today. In this post, we speak with Randy Wootton, former CEO of Rocket Fuel, a past Emotive Brand client whose positioning project resulted in a major acquisition for the company. In this interview, we talk about the evolution of marketing and advertising today and why brands poised for success are focusing in on what Randy calls “Moment...
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Timing a Positioning Project: How to Set Yourself up for Success

November 28, 2017 —

Timing a Positioning Project: How to Set Yourself up for Success

When Considering a Positioning Project: Timing Is Everything A positioning project requires a serious commitment of time and attention from your team, as well as a financial investment. Whether you do it yourself or partner with a firm, you’ll (hopefully) end up with a positioning you can own that differentiates you in the marketplace. The most successful positioning projects we’ve run have three things in common: time, attention, and urgency. So how do you figure out the best time to start a positioning project? We’ve seen positioning projects thrive when: Your business, sales, or...
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